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Posted in ed hardy on 09/30/2009 04:13 pm by admin Kowalski also said Tiffany did not expect and was surprised by the response generated by the publication of the Rock Creek open letter advertising in The Washington Post.
Tiffany, however, has no plans to back away from the controversy. “Certainly all of our fellow retailers, and almost everyone in the mining industry, consider our degree of engagement suspect, stupid or insane – pick your poison,” Kowalski told the students.
“Many of the mining communities in this country absolutely believe that we act as a front for the NGO community, that I am a radical environmentalist who is out of control, that we have been corrupted by the NGOs – none of which is true. In terms of brand leadership on this issue, we are at a turning point right now.
Now we have to step up and step out and exercise industry leadership.” According to Kowalski, Tiffany is prepared not only to be accountable when it comes to its own environmental issues but to encourage other retail companies like Wal-Mart, and other jewelers like Rolex, to do the same.
To some degree, we could walk away from this today and say … We have done more than any jeweler in the past by basically putting mining reform back on the national political agenda through our open letter ad in The Washington Post.”
He considers Tiffany’s position to be “a-political” because, “unlike other environmental issues today, mining issues traditionally cut across party lines.” All of that changed when newspaper headlines began announcing, “Tiffany Battles Administration over Mining Reform.” “It was something that we certainly didn’t anticipate,mens tiffany bracelets,” Kowalski noted.
Standing in front of the lists of risks associated with Do Nothing and Do Something strategies, Kowalski made it clear that he prefers the risks of doing something. Why? “Our motivation to date has been primarily defensive, with a fair measure of altruism thrown in,” he admitted. “But putting our own house in order probably isn’t enough.
Kowalski acknowledged that Tiffany commits a lot of resources to working behind the scenes on mining reform. At an upcoming global conference on mining, for instance, “we will oppose any sham mining reform, but we may not publicize or go public with any of this.”
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